Safety 'net

Brandau, Mark
August 2011
Nation's Restaurant News;8/8/2011, Vol. 45 Issue 16, p54
Trade Publication
The article focuses on the use of an Enhanced Facebook Fan Only Offer, a security feature which intends to protect the social media coupons of Centennial, Colorado-based-Garbanzo Mediterranean Grill. It mentions that the security feature was developed to safeguard Garbanzo's marketing ability. Furthermore, Beth Hardy, the marketing and public relations manager of Garbanzo, says that the coupons aim to increase the restaurant's fan base in the social networking website Facebook.


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