TITLE

Social marketing ROI: A work in progress

AUTHOR(S)
HOSFORD, CHRISTOPHER
PUB. DATE
June 2011
SOURCE
B to B;6/13/2011, Vol. 96 Issue 7, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the findings the journal's survey "Emerging Trends in B-to-B Social Marketing: Insights From the Field," which revealed that marketers are eager to engage in social media marketing. Joanne F. Gucwa, president of Technology Management Associates, said he has been annoyed by a cumbersome experience with cloud-based services. Gucwa said she's interested in determining the effectiveness of services that check social-channel backlinks. According to 64% of survey respondents, among companies that try to measure social media's impact, its highest value lies in its ability to drive website traffic.
ACCESSION #
64408867

 

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