TITLE

Media clutter detrimental to advertising

AUTHOR(S)
Berrios Figueroa, Hector
PUB. DATE
April 2002
SOURCE
Caribbean Business;4/4/2002, Vol. 30 Issue 14, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Warns companies that media clutter, the amount of time taken by nonprogram elements, is detrimental to advertising. Insights from Debbie Solomon, MindShare senior partner and research director; Problem posed to marketers in terms of brand communication and equity; Verbal agreement to keep clutter on television to no more than 14 minutes per hour.
ACCESSION #
6445673

 

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