Does Group Participation When Using Brainstorming Facilitate or Inhibit Creative Thinking?

Taylor, Donald W.; Berry, Paul C.; Block, Clifford H.
June 1958
Administrative Science Quarterly;Jun58, Vol. 3 Issue 1, p23
Academic Journal
In an experiment designed to answer the title question, twelve groups of four men each and forty-eight individuals followed the four basic rules of brainstorming in attacking the same three problems in the same order. Upon completion of the experiment, a table of random numbers was used to divide the forty-eight individual subjects into twelve nominal groups of four men each. The performance of each nominal group was then scored as though its members had actually worked together. The achievement of these nominal groups thus provided a measure of the performance to be expected if group participation neither facilitates nor inhibits creative thinking. When compared with that of the twelve nominal groups, the performance of the twelve real groups was found to be markedly inferior with respect to: (a) mean total number of ideas produced; (b) mean number of unique ideas produced; (c) three different measures which weighted the ideas produced differentially with respect to quality. To the extent that the results of the present experiment can be generalized, it must be concluded that group participation when using brainstorming inhibits creative thinking.


Related Articles

  • A COMPARISON OF TWO GROUP BRAINSTORMING PROCEDURES. Bouchard Jr., Thomas J. // Journal of Applied Psychology;Oct72, Vol. 56 Issue 5, p418 

    A modified brainstorming procedure that required the Ss to identify psychologically with significant components of the task (called synectics) was compared to standard brainstorming over three sessions and nine different problems. Each treatment condition was also divided into high- and...

  • Brainstorming. Linkner, Josh // Sales & Service Excellence Essentials;Feb2011, Vol. 11 Issue 2, p15 

    The article offers several rules to help build a framework for imagination and creativity during brainstorming session. It states that the whole team must be hold responsible for enforcing the rules and holding everyone else accountable. It cites the first rule which is thou shalt not judge,...

  • Executive Commentary. Brajkovich, Leo F. // Academy of Management Executive;Feb2003, Vol. 17 Issue 1, p110 

    The article presents a commentary on the need for creativity in business teams. Creativity in this context is defined as the production of novel and useful ideas. Finding useful ways for organizational teams to be more creative is important because speed and agility are critical to business...

  • Brainstorm Business. Hartman, Taylor // Leadership Excellence;Feb2005, Vol. 22 Issue 2, p14 

    Examines the significance of brainstorming in helping work teams to come up with innovative ideas, products, services, and solutions. Evaluation of the personalities of employees that participates in brainstorming sessions; Ground rules in brainstorming sessions; Phases of brainstorming sessions.

  • Boost creativity.  // Communication Briefings;Nov2009, Vol. 29 Issue 1, p6 

    The article offers a tip on how boost creativity in a brainstorming session by employing a dictionary. It discusses how to conduct the procedure which involves asking group members certain numbers to choose randomly a word in the dictionary, and associating the word with the problem being...

  • Catching FIRE. Shu Liu // Quality Progress;May2014, Vol. 47 Issue 5, p18 

    The article presents several strategies for promoting creativity among teams in the workplace. "Dividing" refers to separating information into components, and analyzing each for potential paths to new solutions. "Associating" forces people to make connections between a problem and something...

  • Mozart, urchins, ostriches, and children's toys -- Whither to good ideas? Venditti, Phil // Wenatchee Business Journal;Aug2004, Vol. 18 Issue 8, pC7 

    Discusses the benefits provided by brainstorming in the creation of sound business ideas. Elements of brainstorming; Factors that can influence the outcome of a brainstorming exercise; Reasons why brainstorming should be adopted by organizations.

  • ONE GOOD IDEA. Lynch, John // Quality Progress;Feb2008, Vol. 41 Issue 2, p72 

    The article discusses the significance of rapid brainstorming in gathering a lot of great ideas in a short period of time. Primarily, it highlights the members' recognition meeting of the Charlotte Section of American Society for Quality that employed rapid brainstorming. According to the...

  • THE EFFECTS OF ETHNIC DIVERSITY ON IDEA GENERATION IN SMALL GROUPS. Lauretta McLeod, Poppy; Lobel, Sharon Alisa // Academy of Management Best Papers Proceedings;1992, p227 

    Despite an increasing "value-in-diversity" orientation in business, there exist virtually no systematic empirical investigations of the specific effects of ethnic diversity. An experiment compared the performance of ethnically diverse to ethnically homogeneous groups on a brainstorming task....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics