TITLE

Semi-Confident Consumers

AUTHOR(S)
Dolliver, Mark
PUB. DATE
October 2001
SOURCE
Adweek Eastern Edition;10/15/2001, Vol. 42 Issue 42, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the effects of terrorism in the advertising industry in the U.S. Details on the buying behavior of the Americans; Decrease of sales; Impact of economic downturn in the industry.
ACCESSION #
6481010

 

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