TITLE

AN EXPLORATORY INVESTIGATION OF CONSUMER INNOVATIVENESS AND INTERPERSONAL INFLUENCES

AUTHOR(S)
Bearden, William O.; Calcich, Stephen E.; Netemeyer, Richard; Teel, Jesse E.
PUB. DATE
January 1986
SOURCE
Advances in Consumer Research;1986, Vol. 13 Issue 1, p77
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Alternative weights within the theory of reasoned action were proposed for both innovators and noninnovators. The models were tested for nine brands for both a private necessity and a public luxury product-situations in which reference group influences are expected to vary. Tests of the behavioral intention equation supported the hypothesized pattern. However, the results of the normative crossover effects analysis were inconclusive.
ACCESSION #
6487159

 

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