Nicosia, Franco M.
January 1986
Advances in Consumer Research;1986, Vol. 13 Issue 1, p509
Conference Proceeding
Consumers behave in a social and economic environment. During the long period of industrialization, a number of paradigms emerged as useful devices to describe, predict, and even explain consumer decision processes. The domain -i.e., variables and their interactions-posited by such paradigms were similar; for some of us, they were "equivalent" (e.g., the domain of the neo-classical household is equivalent to that postulated in S-R or Watsonian work, and, making appropriate changes in time-ordering, both are equivalent to a Skinnerian domain).


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