Fullerton, Ronald A.
January 1987
Advances in Consumer Research;1987, Vol. 14 Issue 1, p431
Conference Proceeding
Historicism is a major German philosophy of social science. Based upon an intense and all-pervading awareness of change over time, it challenges the logical positivist underpinnings of most current work in consumer behavior. It encourages an expanded research agenda which can confront the complex flux of consumption behavior.


Related Articles

  • INTERSUBJECTIVITY OF SOCIO-CULTURAL WORLD. Timoshchuk, E. A. // Perspectives of Science & Education;2013, Issue 6, p32 

    The article develops the idea of the socio-cultural phenomenology as an adequate description of company strategy Intersubjective worlds - a key position to explain processuality value-semantic dynamics.

  • COMPARATIVE HISTORY AS A RESEARCH TOOL IN CONSUMER BEHAVIOR. Rassuli, Kathleen M.; Hollander, Stanley C. // Advances in Consumer Research;1987, Vol. 14 Issue 1, p442 

    People have been consuming, and thus manifesting various forms of consumer behavior, for a long time. Recently, consumer behavior researchers have urged an increase in the variety of research tools regularly deployed in their discipline. This paper highlights data sources and a technique of...

  • Hidden in Plain Sight. Chipchase, Jan; Steinhardt, Simon // Hidden in Plain Sight;6/2/2015, p1 

    In Hidden in Plain Sight, global innovation expert Jan Chipchase reveals how consumers around the world make purchasing decisions. By providing a framework of human behavior and techniques to gain powerful insight into customers’ everyday lives, Chipchase demonstrates how companies can...

  • A REVIEW OF FAMILY CONSUMPTION RESEARCH: THE NEED FOR A MORE ANTHROPOLOGICAL PERSPECTIVE. Heisley, Deborah D.; Holmes, Paula S. // Advances in Consumer Research;1987, Vol. 14 Issue 1, p453 

    Six approaches to studies of the family that are relevant to research in consumer behavior are presented: the Interactionist, Social Anthropological/ Systems, French Structuralist, Developmental, Historical, and Feminist approaches. By organizing a sample of family consumption behavior...

  • CONSUMER SOCIALIZATION IN DIFFERENT SETTINGS: AN INTERNATIONAL PERSPECTIVE. Ward, Scott; Klees, Donna M.; Robertson, Thomas S. // Advances in Consumer Research;1987, Vol. 14 Issue 1, p468 

    Consumer socialization researchers are turning their attention beyond childhood, and beyond national and cultural boundaries. This paper provides a conceptualization of childhood socialization variables which may vary across cultures, and which are important for the theoretical and applied aims...

  • AN HISTORICAL PERSPECTIVE FRAMEWORK TO STUDY CONSUMER BEHAVIOR AND RETAILING SYSTEMS. Kumcu, Erdo F;an // Advances in Consumer Research;1987, Vol. 14 Issue 1, p439 

    The purpose of this paper is to develop a framework of retailing system evolution in response to changing consume behavior patterns. The historical comparative method is employed to this end. This method can help remedy some increasingly criticized limitations of current logical empiricist...

  • Consumismo na pós-modernidade: uma questão de gênero? Romani, Patrícia Fasolo; Winck, Gustavo Espíndola; Strey, Marlene Neves // Ciências Sociais Unisinos;set-dez2013, Vol. 49 Issue 3, p263 

    This paper addresses a discussion on excessive consumption in postmodernity and its effects on female subjectivity. From a theoretical perspective guided by the social sciences and gender studies, consumerist behavior and its pathological bias are seen primarily as symptomatic products of...

  • Ethnic Identity Construction in the Schooling Context. Zhu Zhiyong // Chinese Education & Society;Mar/Apr2007, Vol. 40 Issue 2, p38 

    The article discusses research on ethnic identity and social constructionism in the educational framework of Tibetan Neidi schools in China. Students whose identity has been formed under the social and cultural influences in Tibet are immersed in Han Chinese society at Neidi schools that are...

  • A RADICAL PERSPECTIVE ON CONSUMER BEHAVIOR: A CRITICAL ASSESSMENT OF RECENT TRENDS. Penaloza, Lisa; McKean, Mark // AMA Winter Educators' Conference Proceedings;1989, p44 

    Presents articles from consumer behavior literature in the United States. Identification on the references to reality construction; Application of the principles of logical positivism; Generation of conclusion from the research paradigms concerning trends of consumer behavior theory generation...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics