Fullerton, Ronald A.
January 1987
Advances in Consumer Research;1987, Vol. 14 Issue 1, p431
Conference Proceeding
Historicism is a major German philosophy of social science. Based upon an intense and all-pervading awareness of change over time, it challenges the logical positivist underpinnings of most current work in consumer behavior. It encourages an expanded research agenda which can confront the complex flux of consumption behavior.


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