Kumcu, Erdo F;an
January 1987
Advances in Consumer Research;1987, Vol. 14 Issue 1, p439
Conference Proceeding
The purpose of this paper is to develop a framework of retailing system evolution in response to changing consume behavior patterns. The historical comparative method is employed to this end. This method can help remedy some increasingly criticized limitations of current logical empiricist theory-building in marketing and consumer research.


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