TITLE

AN HISTORICAL PERSPECTIVE FRAMEWORK TO STUDY CONSUMER BEHAVIOR AND RETAILING SYSTEMS

AUTHOR(S)
Kumcu, Erdo F;an
PUB. DATE
January 1987
SOURCE
Advances in Consumer Research;1987, Vol. 14 Issue 1, p439
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The purpose of this paper is to develop a framework of retailing system evolution in response to changing consume behavior patterns. The historical comparative method is employed to this end. This method can help remedy some increasingly criticized limitations of current logical empiricist theory-building in marketing and consumer research.
ACCESSION #
6487511

 

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