TITLE

On the Meaningfulness of Sensory Attributes: Further Evidence on the Attraction Effect

AUTHOR(S)
Stewart, David W.
PUB. DATE
January 1989
SOURCE
Advances in Consumer Research;1989, Vol. 16 Issue 1, p197
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
Two studies of the attraction effect suggest that it is eliminated when sensory experiences with the product are provided in place of verbal or numeric descriptors of sensory attributes. Implications of these findings for future research on consumer choice are offered.
ACCESSION #
6487704

 

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