TITLE

An Examination of the Impact of Stimuli Type and GSS Structure on Creativity: Brainstorming Versus Non-Brainstorming Techniques in a GSS Environment

AUTHOR(S)
Hender, Jillian M.; Dean, Douglas L.; Rodgers, Thomas L.; Nunamaker Jr., Jay F.
PUB. DATE
March 2002
SOURCE
Journal of Management Information Systems;Spring2002, Vol. 18 Issue 4, p59
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Of the techniques available for idea generation with group support systems (GSS), little research attention has been given to techniques that challenge problem assumptions or that use unrelated stimuli to promote creativity. When implementing such techniques with GSS, choices must be made regarding how to configure the GSS to deploy the initial creative stimuli and to present the pool of emerging ideas that act as additional stimuli. This paper reports the results of an experiment that compares Electronic Brainstorming (few unnamed rotating dialogues) with Assumption Reversals (many related stimuli, many named dialogues, free movement among dialogues) and Analogies (many unrelated stimuli, many named dialogues, free movement among dialogues). Analogies produced creative, but fewer, ideas, due to the use of unrelated stimuli. Assumption Reversals produced the most, but less creative, ideas, possibly due to fragmentation of the group memory and cognitive inertia caused by lack of forced movement among dialogues.
ACCESSION #
6495236

 

Related Articles

  • THE EFFECTS OF ETHNIC DIVERSITY ON IDEA GENERATION IN SMALL GROUPS. Lauretta McLeod, Poppy; Lobel, Sharon Alisa // Academy of Management Best Papers Proceedings;1992, p227 

    Despite an increasing "value-in-diversity" orientation in business, there exist virtually no systematic empirical investigations of the specific effects of ethnic diversity. An experiment compared the performance of ethnically diverse to ethnically homogeneous groups on a brainstorming task....

  • Catching FIRE. Shu Liu // Quality Progress;May2014, Vol. 47 Issue 5, p18 

    The article presents several strategies for promoting creativity among teams in the workplace. "Dividing" refers to separating information into components, and analyzing each for potential paths to new solutions. "Associating" forces people to make connections between a problem and something...

  • Mozart, urchins, ostriches, and children's toys -- Whither to good ideas? Venditti, Phil // Wenatchee Business Journal;Aug2004, Vol. 18 Issue 8, pC7 

    Discusses the benefits provided by brainstorming in the creation of sound business ideas. Elements of brainstorming; Factors that can influence the outcome of a brainstorming exercise; Reasons why brainstorming should be adopted by organizations.

  • Product Design Ideas.  // Exchange (19460406);Jul/Aug2012, Issue 206, p82 

    The article provides opinions from several product development professionals and members of the Exchange Advertising Community who discuss innovation, creativity, and idea development within the business world. Members' input includes encouraging client participation, listening to advice from...

  • The Persistence of Brainstorming. Gobble, MaryAnne M. // Research Technology Management;Jan/Feb2014, Vol. 57 Issue 1, p64 

    The article discusses brainstorming as an idea generation tool that is used in research and development, focusing on the history of brainstorming as of 2014 as well as its potential success and failure for groups in business settings. Topics include creativity, cognitive fixation, innovation...

  • Executive Commentary. Brajkovich, Leo F. // Academy of Management Executive;Feb2003, Vol. 17 Issue 1, p110 

    The article presents a commentary on the need for creativity in business teams. Creativity in this context is defined as the production of novel and useful ideas. Finding useful ways for organizational teams to be more creative is important because speed and agility are critical to business...

  • FORGET BRAINSTORMING. Bronson, Po; Merryman, Ashley // Newsweek;7/19/2010, Vol. 156 Issue 3, p50 

    The article discusses a creative technique called brainstorming, which became popular as a group activity in 1953 with the publication of the book "Applied Imagination." According to researchers at Yale University, the technique reduces a team's creative output. They note that individuals can...

  • GET EMPLOYEES TO BRAINSTORM ONLINE. Fisher, Anne // Fortune;11/29/2004, Vol. 150 Issue 11, p72 

    Suggests ways for managers to encourage would-be innovators in the office. Observation that a growing number of big companies are taking advantage of the Internet, plus specially designed software, to run brainstorming sessions; Advantages of the technology, which lets employees see and built...

  • The Eye of the Brainstorm: Transforming the Library through Creative Idea-Building. Forrest, Lisa A. // Urban Library Journal;Spring2008, Vol. 15 Issue 1, p1 

    Research indicates that most people have capabilities for creativity if creative abilities are allowed to develop (Moser-Wellman, 2002). How can librarians get in touch with their creative potential to help energize and transform their libraries003F; This article discusses best practices for the...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics