TITLE

What FTC's Green Guides Mean for Green Marketers

AUTHOR(S)
Mallen, David G.
PUB. DATE
November 2010
SOURCE
Sustainable Brands Weekly;11/18/2010, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on latest revisions made to Green Guides introduced by the U.S. Federal Trade Commission (FTC) and also highlights impact of these revisions on the world of marketing sustainability. It mentions the Guides help green marketers understand the false, greenwashing, and misleading claims that confuses consumers about green products. It informs that the Guides are administrative interpretations of the law which help marketers avoid making environmental claims that are unfair.
ACCESSION #
65256285

 

Related Articles

  • Also This Week�.  // Sustainable Brands Weekly;10/14/2010, p2 

    The article offers news briefs related to the U.S. Molson Coors Brewing Co., Ogilvy Public Relations Worldwide Inc., and DOMANI Sustainability Consulting LLC are working to discuss water sustainability and companies efforts to meet consumer expectations. SAM, the investment boutique has...

  • ACA Submits Comments on Proposed Revisions of FTC Green Guides.  // CoatingsTech;Feb2011, Vol. 8 Issue 2, p23 

    The article presents the comments from the American Coatings Association (ACA) on the proposed revisions of the U.S. Federal Trade Commission (FTC) Guides for the Use of Environmental Marketing Claims. The comments, which indicate ACA's support for the proposed revisions, note the important...

  • FTC addresses recycling claims. Greczyn, Mary // Waste News;10/14/96, Vol. 2 Issue 22, p5 

    Reports that the 1992 guidelines for environmental marketing claims, were updated by the Federal Trade Commission. Advise given to consumer-product companies on the use of chasing arrows; What the guidelines contain; Comments from Trade Commission Consumer Protection Bureau Director Jodie...

  • Red Flags Rule date extended, again.  // DVM: The Newsmagazine of Veterinary Medicine;Jul2010, Vol. 41 Issue 7, p33 

    The article announces the extension of the U.S. Federal Trade Commission's (FTC's) enforcement deadline of the Red Flags Rule through December 31, 2010.

  • Preparing for FTC Enforcement. Harmon, Jennifer // National Mortgage News;7/26/2010, Vol. 34 Issue 42, p18 

    The article reports on the delay of the enforcement date of the red flags rules by the U.S. Federal Trade Commission (FTC) prior to the final compliance date of December 31, 2010.

  • Green ad rules go national. Johnson, Bradley // Advertising Age;10/9/1995, Vol. 66 Issue 41, p42 

    Reports that California Governor Pete Wilson will soon sign a law to enforce environmental advertising regulations developed by the Federal Trade Commission in 1992.

  • FTC Releases Proposed "Green Guides" Revisions.  // Venulex Legal Summaries;2009 Q4, Special section p1 

    The article reports on the release of proposed revisions to the Guides for the Use of Environmental Marketing Claims by the U.S. Federal Trade Commission (FTC) on October 6, 2010. The FTC plans to apply its existing powers prohibiting deceptive and unfair business practices to environmental...

  • Preemption in Green Marketing: The Case for Uniform Federal Marketing Definitions. White, Robert B. // Indiana Law Journal;Winter2010, Vol. 85 Issue 1, p325 

    The article discusses the regulation of green marketing in the U.S. It notes that preemption sacrifices affect the regulatory scheme of sustainability regulations. Moreover, it highlights the Green Guides program of the Federal Trade Commission which provides certainty and uniformity to green...

  • Green Guides seek details on claims. Loepp, Don // Plastics News;10/8/2012, Vol. 24 Issue 30, p0006 

    The author reports that the U.S. Federal Trade Commission has updated its "Green Guides" legislation for companies making environment-related claims in marketing and recommends that firms become familiar with the requirements. Restrictions regarding documentation to support the use of the terms...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics