TITLE

How to create an effective web site

AUTHOR(S)
Baldwin, Scott
PUB. DATE
June 1997
SOURCE
Quill & Quire;Jun97, Vol. 63 Issue 6, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Suggests measures and steps to guide booksellers for venturing into online marketing. Costs involved in creating a web site; Criteria for choosing material to be put on a web site; Efforts to promote your web site.
ACCESSION #
6527864

 

Related Articles

  • Spinning a new web. Martin, James A. // Publishers Weekly;4/26/1999, Vol. 246 Issue 17, p36 

    Focuses on publishers' use of Internet marketing to promote their mystery books as of April 26, 1999. Factors affecting Internet marketing's effectiveness as a marketing tool; Tips on selling mystery books online. INSETS: Mystery on the Web.;The (Web) game's afoot!.

  • In Search of Net Results. Rosen, Judith // Publishers Weekly;10/1/2001, Vol. 248 Issue 40, pS1 

    Focuses on the wholesaling and retailing of books in through Internet. Web site of Book Depot; Online shopping with Finger Lakes Book Company; Wholesaler Web sites in Great Britain. INSETS: CIROBE Online;Web Wish List.

  • Amazon success story built on traditional marketing expertise. Higham, Nick // Marketing Week;10/14/1999, Vol. 22 Issue 37, p17 

    Analyzes the marketing success of online bookseller Amazon.com. Use of conventional mail order practices; Emphasis on customer service; Entry into fulfillment operation; Benefits from having early negotiations with Internet portals; Reasons for customers' preference for Amazon.

  • A bigger fish in the pond.  // NZ Business;Jun2007, Vol. 21 Issue 5, p4 

    The article features Fishpond.co.nz, the number online store in New Zealand in the book category. Fishpond started as a home-based business that currently employs 16 staff selling books, CDs and DVDs. Founder and CEO Daniel Robertson said that the company applies the long tail phenomenon based...

  • Borders to embrace e-marketing channel. Quilter, James // Precision Marketing;12/3/2004, Vol. 17 Issue 7, p5 

    Reports that bookstore chain Borders Group Inc. is considering using nationwide electronic mail marketing in Great Britain for the first time. Borders' plan to focus the email campaign on product offers in 2005; Details of a successful marketing tie-up between Borders and Amazon.co.uk in October...

  • The next-step generation.  // Marketing Week;10/26/2000, Vol. 23 Issue 39, p56 

    Examines the expansion of product range and customer personalization by Bol.com, the Bertelsmann AG-owned Internet bookseller in Great Britain. Plan of the company to compete with Amazon's innovative marketing; Advantage of BOL over Amazon; Details on website personalization; Investment...

  • And Perhaps a Furby to Go With Your Führer? Borden, Mark // Fortune;5/10/1999, Vol. 139 Issue 9, p28 

    Mentions the strategy used by Amazon.com to promote its auction business. List of auction items suggested when searching for book titles on the Web site.

  • Booksellers test cyberspace marketplace. Del Prete, Dom // Marketing News;1/15/96, Vol. 30 Issue 2, p8 

    The article looks at how booksellers are using the Internet to reach prospective buyers without incurring high costs. Surfing for books in cyberspace is not going to replace a nice leisurely stroll through one's favorite bookstore on a rainy afternoon, at least not yet. But increasingly...

  • Amazon is UK's most popular site reports Nielsen. Fernandez, Joe // Marketing Week;1/8/2009, Vol. 32 Issue 2, p71 

    The article reports on a research done by Nielsen Online regarding the popularity of online bookseller Amazon.com Inc. in Great Britain. It mentions that Amazon attracts about 15.6 millions visitors every month over the festive season. It states that other online retailers like Littlewoods PLC...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics