TITLE

New Snapple ads hold genius, and a lesson for Kevin Costner

AUTHOR(S)
Garfield, Bob
PUB. DATE
May 2002
SOURCE
Advertising Age;5/6/2002, Vol. 73 Issue 18, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines a television advertising campaign created by Deutsch for Snapple non-carbonated beverages in the United States in 2002. Key issues discussed include a description of the key features of the campaign, its primary target markets and the creative credits for the advertising campaign.
ACCESSION #
6609132

 

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