TITLE

GREENWASHING: WHAT YOUR CLIENTS SHOULD AVOID

AUTHOR(S)
Diffenderfer, Michelle; Baker, Keri-Ann C.
PUB. DATE
September 2011
SOURCE
GPSolo;Sep2011, Vol. 28 Issue 6, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on environmental law including greenwashing. It informs that consumers are misleaded regarding the environmental benefits of a product or service under greenwashing. It further informs about the Green Guides of the Federal Trade Commission Act (FTC) and applicable for environmental marketing. It also informs about grassroots campaigns which has an objective of debunking the legal action and exaggerated environmental claims.
ACCESSION #
66156378

 

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