Make your partnerships pay

Weber, Caroline
September 2011
PRWeek (London);9/16/2011 Corporate Reputation, p21
Trade Publication
The article discusses the continuing importance of corporate responsibility initiatives in tough economic times, but with firms needing to identify their choices. Corporate responsibility that is seen as extravagant or unrelated can reportedly affect a brand's reputation and would not appear credible to people. It is stated that stakeholder partnerships based on experience and understanding is more effective than high-profile sponsorship.


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