The Role of Audience Research in Museums: A Field Research Conducted at the Museums of Istanbul

İrem Ekener Sanıvar; Akmehmet, Kadriye Tezcan
July 2011
International Journal of the Inclusive Museum;2011, Vol. 3 Issue 4, p109
Academic Journal
Museums are increasingly expected to be responsive to their audience in the 21st century. Museums must establish a means of measuring the quality of visitor services systematically over time, which plays a vital role in encouraging the visitors to engage with and learn from collections. Exhibitions are the basic medium of the museum to communicate with its public. However, generally museum displays are not based on the needs and expectations of the public. It is essential for museums to find out as much information as possible about the audiences and communities that the museum wishes to serve through audience research at all stages of the exhibition development process. In Turkey, museums carry out their communication functions mostly through exhibitions. Adequate studies regarding exhibitions in museums have not been conducted. Audience research is a recently developing field for the museums in Turkey. There is a need for the evaluation of the particular effects of museum exhibitions on museum audiences throughout the exhibition development process. The aim of this study is to propose the significance of and contribute to the development of audience research and exhibition development studies in museums. The field research is based primarily on surveys conducted at the museums of Istanbul within the context of exhibition development. From this perspective, the audience research studies implemented by the museums of Istanbul have been identified and evaluated.


Related Articles

  • Plastic surgery museum. Bhattacharya, Surajit // Indian Journal of Plastic Surgery;Jan-Apr2013, Vol. 46 Issue 1, p1 

    The author reflects on the Plastic Surgery Museum in India as a place of learning. He mentions that learning in museums generally involves a visitor who attends to an element, person, label, a display or an object. He states that museum learning has long been evaluated in association with...

  • Don't make museums for morons. Glancey, Jonathan // Building Design;4/17/2009, Issue 1864, p20 

    The author offers his observation on various museums in Great Britain. He expresses his happiness on the reopening of the Pitt Rivers Museum because of its display of important artefacts tat would interest museum visitors. Meanwhile, he criticizes the tendency of some museums to disregard...

  • Small Steps and Giant Leaps at the Space Museum. Harper, Cathy // New Mexico Business Journal;Aug2005, Vol. 29 Issue 8, p25 

    Provides information on several of the exhibits at the New Mexico Space History Museum in Albuquerque in 2005. Role of the museum in the history of space exploration in 2005; Number of visitors being hosted by the museum each year; Mission of the museum; Personalities and individuals who are...

  • Museum visitors as an object of museological research. Dolák, Jan // Problems of Museology;2013, Issue 1, p85 

    The paper deals with museum visitors from the museology point of view. In addition to attention given to the forms and ways of museum communication, equal attention should be given to its recipient, i.e. the addressee. Museum visitors can be classified by different criteria (age, sex, domestic...

  • Digital technologies in museums: New routes to engagement and participation'. JEWITT, CAREY // Designs for Learning;2012, Vol. 5 Issue 1/2, p74 

    A multimodal semiotic approach is applied in this chapter to three examples to illustrate how the use of digital technology in museums and galleries can re-mediated the visitor experience (Jewitt, 2009; Kress, 2009). The examples are selected to expand upon the themes raised in Chapter X. They...

  • How Visitors Relate to Museum Experiences: An Analysis of Positive and Negative Reactions. Henry, Carole // Journal of Aesthetic Education;Summer2000, Vol. 34 Issue 2, p99 

    The article discusses the study which examines the positive and negative experiences of visitors during their museum visits. The subjects, art students, were asked to reflect on their most positive and most negative experiences as museum visitors and discuss the reasons for the differences in...

  • Germans, Jews thinking outside and inside the box. Barken, Jeffrey // Jewish Advocate;7/12/2013, Vol. 204 Issue 28, p24 

    The article focuses on an exhibit "The Whole Truth," at the Berlin Jewish Museum, in Germany. It informs that exhibit comprises of a large glass box positioned in the center of a hall wherein one or more Jewish guests volunteer to sit and asks questions related to Jewish identity to museum...

  • Clarence Sirisena. Seligson, Joelle // Dimensions (10746536);2012, Vol. 25, p50 

    An interview with Clarence Sirisena, the projects and exhibitions assistant chief executive at Science Centre Singapore (SCS), is presented. He cites that museums and science centres should try to present an exhibition that appeals to a wide range of audiences. He explains the importance of the...

  • Introduction to the special issue on museum identities, exhibition designs and visitors' meaning-making. KRESS, GUNTHER; SELANDER, STAFFAN // Designs for Learning;2012, Vol. 5 Issue 1/2, p6 

    Recently a group of scholars from Sweden and (a smaller group) from the UK, came together and worked on a project "'The Museum, the Exhibition and the Visitors: Meaning making in a new arena for learning and communication' (funded by the Swedish Research Council - Vetenskapsrådet). As the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics