Skallerud, Matt
August 2010
Echelon Magazine;Aug/Sep2010, p16
The article discusses the role of social media marketing in a certain business by integrating the blog, photos and videos into a complete social media infrastructure. In California's Sonoma wine region, wineries are hiring social media marketers to keep their products relevant and known in the social media world by taking advantage of the 140-character status update in Twitter and the 420-character update limit in Facebook. Flickr.com can be used for photos and YouTube.com for videos.


Related Articles

  • Marketing in a social media world. Cole, Bob; Cole, Sue // Fairfield County Business Journal;5/11/2009, Vol. 48 Issue 19, p13 

    The article focuses on the importance of marketing in social media. It is claimed that businesses and industries should adopt social media because there is an increasing number of individuals who are into it. According to Adam Singer, a blogger, there are 2.6 million articles in the...

  • 'BtoB' study shows surge in social media marketing. HOSFORD, CHRISTOPHER // B to B;5/14/2012, Vol. 97 Issue 5, p1 

    The article focuses on the study "Social Media Marketing: A Surge in Adoption" which found that 32% of marketers are "very" or "fully" engaged in marketing through social channels in 2011. According to Erin Estep, service director-strategic community management at marketing consultancy...

  • Showing brands how to gain from social media. Mansell, Simon // New Media Age;2/18/2010, p25 

    The article focuses on the benefits that will be obtained by advertisers from social media such as Twitter. Social media serve as effective advertising technique and social media sites are where consumers go to experience, share, publish and shop. Social media also provide marketers with profile...

  • Promoting your small business online. Kidman, Angus // Australian PC User;Oct2010, Vol. 22 Issue 10, p86 

    The article presents suggestions on online marketing to promote a business. It is recommended to regularly take part in social networks and send out newsletters. It is advised send a regular newsletter to existing and potential customers and choose appropriate content depending on the business...

  • Harlem Globetrotters: 'Email is the best DM platform'. O'Reilly, Lara // Marketing Week (Online Edition);11/20/2013, p4 

    The article reports on the preference of U.S. exhibition basketball team Harlem Globetrotters when it comes to driving ticket sales. The team reportedly had no luck using Facebook and Twitter advertisements but they find e-mail as their best platform to do direct marketing and sell tickets...

  • Channel 4 launches latest Skins series with social media push. Joseph, Sebastian // New Media Age (Online Edition);1/16/2012, p7 

    The article reports that Channel 4 has launched a social media campaign ahead of the sixth series of Skins to drive interest in the show's characters and plots. It is stated that the integrated campaign sees a Facebook page created for each of the show's characters who will use them to interact...

  • Do You REALLY Need to be on Facebook, Twitter, Linkedln, Google+, Instagram and Pinterest? Henderson, Lanelle // Atlanta Tribune;Jul2013, Vol. 27 Issue 4, p45 

    The article presents tips for businesspeople and executives on using online social networks effectively for marketing. It addresses the importance of having the time and resources to invest in order for social media to work. Starting with one network and focusing on it before expanding to...

  • Shift.  // Marketing (00253650);Nov2014, p1 

    The author cautions marketers against deluding themselves into believing consumers are actively seeking out the advertisements and other content marketers place on social media such as the Facebook online social network. She says marketers need to be mindful of the fact that their social-media...

  • face lift. ANKENY, JASON // Entrepreneur;Jun2011, Vol. 39 Issue 6, p56 

    This article reports on the role of the Facebook online social network in marketing for small businesses. The article discusses how digital marketing on Facebook was successful for the Alamo Drafthouse Cinema in Austin, Texas; Annab's Gluten Free Bakery in Richmond, Virginia; and CM...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics