UKTV Home unveils first brand push since relaunch

April 2011
Marketing Week;4/7/2011, Vol. 34 Issue 14, p9
Trade Publication
The article reports on the launch of television network UKTV's first multi-platform advertising campaign for lifestyle channel Home which aims to teach do-it-yourself skills in Great Britain.


Related Articles

  • Media choice. MacMillan, Gordon // Campaign;08/27/99, Issue 34, p20 

    Features the fold-up map which advertises the Summer of Love season of British cable television network Channel 4. Main events since 1964; Tip-on as a brand tool.

  • Cartoon Network rolls out autumn schedule TV ads.  // Marketing (00253650);9/7/2000, p6 

    Reports the launching of the television marketing campaign of Cartoon Network to promote its autumn schedule of programming and Boomerang channel in Great Britain. Use of spots featuring specially commissioned original animation in the first campaign; Context of the second campaign for...

  • Cartoon Network in agency hunt for UK and Dutch ad push.  // Campaign;11/27/98, Issue 48, p3 

    Reports on the search of Cartoon Network for an advertising agency to create a campaign for both the United Kingdom (UK) and the Netherlands. Details on the move; Comments from David Atter, the UK marketing director for Cartoon.

  • Images of the Week.  // Advertising Age;1/16/2006, Vol. 77 Issue 3, p26 

    The article presents several photographs of trailers to the television program Court TV.

  • Customized `price'.  // Broadcasting & Cable;5/23/94, Vol. 124 Issue 21, p92 

    Reports on the advertising strategy of Paramount Domestic Television's syndicated program `The Price is Right'. Insertion of localized advertiser tags or product mentions through the use of the show's theme music, models and logo.

  • Cartoon Network: Cable TV Marketer of the Year. Ross, Chuck // Advertising Age;11/30/1998, Vol. 69 Issue 48, ps1 

    This article reports that Cartoon Network was selected by the Advertising Age magazine as the 1998 Cable TV Marketer of the Year in the U.S. With the network's major marketing vehicle, it has become the darling of many children's advertisers and a top destination for kids ages 6 to 11. Various...

  • ANIMAL PLANET 'SAFE' NO MORE. Haugsted, Linda // Multichannel News;1/21/2008, Vol. 29 Issue 3, p26 

    The article reports on the Animal Planet's rebranding strategy. It reports that Animal Planet plans to market its programs as a "safe place" by focusing on 25-49-year-old demographic by featuring mix programming. It also mentions that the network will replace its logo and will feature new...

  • ODDS UNEVEN FOR NETWORKS. Albiniak, Paige // Daily Variety;6/1/2011, Vol. 311 Issue 41, pA2 

    The article focuses on the uneven competition among television (TV) networks that broadcast the Emmy Awards. A studio marketer states that award categories should be divided because broadcast and cable series are not equal in categories which include format, content and budget. Furthermore,...

  • Original fare brings back channel surfers to cable. Neff, Jack // Advertising Age;11/30/1998, Vol. 69 Issue 48, ps4 

    This article emphasizes the significance of original programming to the establishment of customer loyalty among the TV networks, Animal Planet, TNT and Lifetime Television. The advertisement of Animal Planet features Australian zookeeper Steve Irwin wrestling stray crocodiles. The network has...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics