French, Dana
October 2011
Casual Living;Oct2011, Vol. 51 Issue 10, p56
Trade Publication
The article highlights the results of a May 2011 survey by Pew Internet and American Life Project which reveals that 35 percent of adults in the U.S. own a smartphone. According to the author, this has implications on the casual furniture market, as another survey shows that 24 percent of consumers use their smartphones to view products, while eight percent use them to research on outdoor furniture and accessories. She adds that 95 percent of shoppers use smartphones to get price information.


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