New necessities: What consumers can't live without

November 2011
Advertising Age;11/14/2011, Vol. 82 Issue 41, p6
Trade Publication
The article examines research on U.S. consumer attitudes conducted by the publication and by the advertising agency Leo Burnett on which products and services consumers regard as essential to the conduct of their daily lives. The increasing importance consumers place on broadband and wireless communication and access to the Internet and the devices which offer those services is considered. INSET: A 'NEED' FOR ONE IS A 'WANT' FOR ANOTHER....


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