Uprooting fake online activism

Measham, Fatima
October 2011
Eureka Street;10/7/2011, Vol. 21 Issue 19, p22
The article focuses on the issue regarding the fraudulent grassroot activism in Australia. It denotes the prevalence of fake activism in mass media and cites how this fakery invaded electronic mails and online social media. It cites how it affects consumers, marketing and advertisement due to misleading information. The fake online's impact on Australian Consumer Law is also noted.


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