TITLE

Insight: Craig Davis on Ideas … The asylum is under new management

PUB. DATE
October 2010
SOURCE
Campaign Asia-Pacific;Oct2010, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the views of the chief creative officer, of Publicis Mojo Australia, Craig Davis, on navigating increasingly complex global business environment, through management discipline, integrity and creativity. It states that according to a recent survey of 1,500 chief executive officers (CEOs) by International Business Machine Corp. (IBM), several qualities like inventive, clever and adventurous are in demand.
ACCESSION #
67431667

 

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