Intentions to Purchase Related to Consumer Characteristics

Namias, Jean
July 1960
Journal of Marketing;Jul1960, Vol. 25 Issue 1, p32
Academic Journal
An earlier article by the same author in the JOURNAL OF MARKETING studied fulfillment of intentions to buy, or not to buy, as a function of income, liquid assets personal debt, attitudes about one's own financial situation, optimism about market conditions, residence in cities, towns, or open country, and by size of family. It was found for example, that the greatest number of buyers of household durables comes from consumers who at first do not plan to buy, but later change their minds and do buy. The present article studies fulfillment of intention to buy as a function of expectation of price changes, age, geographic region, and a combination of occupation, education, and income.


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