RESEARCH in development

McNickel, David
April 2002
AdMedia;Apr2002, Vol. 17 Issue 3, p35
Trade Publication
Presents a debate on readership research in New Zealand. Issue of the debate on the refusal of research company ACNielsen to the market entry of Roy Morgan Research 'Single Source' readership offering; Assessment of alternative research offerings; Presentation of the strategy of ACNielsen.


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