TITLE

RESEARCH in development

AUTHOR(S)
McNickel, David
PUB. DATE
April 2002
SOURCE
AdMedia;Apr2002, Vol. 17 Issue 3, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a debate on readership research in New Zealand. Issue of the debate on the refusal of research company ACNielsen to the market entry of Roy Morgan Research 'Single Source' readership offering; Assessment of alternative research offerings; Presentation of the strategy of ACNielsen.
ACCESSION #
6749756

 

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