Insight: Advertising - Behind the scenes - SIA takes a familiar route in latest spot

March 2011
Campaign Asia-Pacific;Mar2011, p16
The article offers information on the latest advertisement (ad) of Singapore Airlines Ltd. (SIA). It states that the Singapore Girl is back in the ad after several years, created by TBWA Worldwide Inc. According to the vice president of public affairs at SIA, Nicholas Ionides, the Singapore Girl was never excluded from the ad, as there was a strong connection of the brand with the customers, due to the iconic image, and their campaigns were shown in different forms due to different messages.


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