…As Persil calls vote to name 'stain ambassador'

November 2011
Marketing Week;11/24/2011, Vol. 34 Issue 47, p5
Trade Publication
The article reports that Unilever Group has launched an application in the social network site Facebook in which consumers can appoint a stain ambassador for Persil laundry brand. It claims that the initiative is one of the many marketing developments of the company requiring public input. It indicates that in Facebook, consumers can choose which among survival expert Bear Grylls, rugby player Mike Tindall, children's cartoon character Peppa Pig, among others is the deserving ambassador.


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