TITLE

…As Persil calls vote to name 'stain ambassador'

PUB. DATE
November 2011
SOURCE
Marketing Week;11/24/2011, Vol. 34 Issue 47, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Unilever Group has launched an application in the social network site Facebook in which consumers can appoint a stain ambassador for Persil laundry brand. It claims that the initiative is one of the many marketing developments of the company requiring public input. It indicates that in Facebook, consumers can choose which among survival expert Bear Grylls, rugby player Mike Tindall, children's cartoon character Peppa Pig, among others is the deserving ambassador.
ACCESSION #
67615430

 

Related Articles

  • Pick-up Artistry. Lippert, Barbara // Adweek;1/14/2008, Vol. 49 Issue 2, p28 

    The article discusses an advertising campaign for Unilver's Lynx body spray. The advertising campaign consists of a web site, lynxeffect.com, and a cell phone application from the advertising agency BBH. The phone applications can be downloaded from the site or by text messaging a code. One of...

  • Twitter can lower marketing costs: HOW TO PUT THE COST-EFFECTIVE SERVICE TO GOOD USE. Arnold, Stephen E. // Smart Business South Florida;Jan2010, Vol. 1 Issue 12, p6 

    The article offers information on how to use online social network Twitter from Twitter Inc. as a marketing tool. It is stated that the use of direct mail has declined its popularity because it is too expensive and slow, and the rise of efficient filtering systems makes it hard to use electronic...

  • MEDIR EL VALOR DE MARCA EN INTERNET. DICARLO, RICARDO // Debates IESA;jul-sep2014, Vol. 19 Issue 3, p14 

    No abstract available.

  • Major UK brands poised to join Google+. Shearman, Sarah // Marketing (00253650);11/9/2011, p3 

    The article reports that British brand partners including Burberry Ltd., MailOnline, O2, and Mumsnet.com have launched pages on Google Inc.'s social networking site, Google+, in 2011.

  • Top Digital Marketers. NEFF, JACK // Advertising Age;9/15/2014, Vol. 85 Issue 19, p0034 

    The article focuses on the marketing strategies of Steve Miles, vice president at consumer goods firm Unilever. It discusses several advertisement videos made for Dove brand of Unilever and states that Miles' advertising team and agency Ogilvy & Mather attracts millions of viewers towards the...

  • LEADER: Strong content needs a flexible best friend.  // Marketing Week;8/27/2009, Vol. 32 Issue 35, p3 

    The article discusses some Unilever executives' views regarding the value to marketers of the microblogging service Twitter. Babs Rangaiah, vice-president of communications planning for Unilever, argues that Twitter's usefulness comes from the ability to see news occurring in real time and run...

  • Consumer Behaviour in Social Networking Sites: Implications for Marketers. DIFFLEY, SARAH; KEARNS, JAMES; BENNETT, WILLIAM; KAWALEK, PETER // Irish Journal of Management;2011, Vol. 30 Issue 2, p47 

    The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research in the form of focus groups highlights that the main barrier to the...

  • The Dos and Don'ts of Social Media.  // Yard & Garden;Oct2010 Dealer Success Guide, p6 

    The article provides a guide on how to effectively utilize social networking web sites for internet marketing in the U.S. It emphasizes the importance of creating a distribution schedule to keep customers updated about the products and services offered. It highlights the use of other traditional...

  • Coming to a Retail Site Near You: Social Sign-ins. QUINTON, BRIAN // Chief Marketer (Penton Media, Inc.);Feb/Mar2011, Vol. 3 Issue 1, p10 

    The article focuses on the trend in marketing industry where retailers incorporate social sign-ins in their online stores. In the report published by eMarketer entitled "Social Commerce; Personalized and Collaborative Shopping Experiences," it has been found that an increasing number of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics