TITLE

Making Best Use of QR Codes: Gleaning Lessons from the Latest Data

AUTHOR(S)
Tolliver-Walker, Heidi
PUB. DATE
December 2011
SOURCE
Seybold Report: Analyzing Publishing Technologies;12/12/2011, Vol. 11 Issue 23, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on how marketers can adopt quick response (QR) codes. It indicates that two factors to consider when adopting QR codes are placing a code on an advertisement, poster, and direct mail and knowing consumer scanning behavior. It cites Q codes including Datamatrix, Microsoft TAG, and UPC. It mentions users identified by the QR Code Use and Interest Survey of smartphone users including 35-54 years old, well-educated, and those with 50,000 U.S. dollars annual household incomes.
ACCESSION #
69712607

 

Related Articles

  • Get Engaged. Alva, Nevo // Retail Merchandiser;Nov/Dec2013, Vol. 53 Issue 6, p10 

    The article discusses the opportunity for businesses to engage with customers through interactive technology by using colorful and festive Quick Response (QR) codes during the holiday season. Topics include the upgraded QR code that can be moved to a prominent place, 1 billion users who have...

  • MARKETER LOVE FOR QR CODES NOT SHARED BY CONSUMERS. PATEL, KUNUR // Advertising Age;1/2/2012, Vol. 83 Issue 1, p2 

    The article focuses on so-called quick-response (QR) codes, two-dimensional bar codes placed on commercial product packaging or mass media which allow them to become interactive when scanned by smartphones using application software developed for that purpose. A disparity is considered between a...

  • TECH. Willshire, John V. // Marketing (00253650);7/25/2012, p17 

    The author offers opinions on the use of two-dimensional bar (QR) codes in marketing. It is argued that marketing executives made a false assumption that because consumers had the capacity to read QR codes with their smartphones, they would be eager to do so, which has led to very poor response...

  • CRACKING THE QR CODE. Severs, Jon // Grocer;5/14/2011, Vol. 234 Issue 8004, p58 

    The article offers information on Quick Response (QR) codes, and discusses opportunities and risks they offer for businesses. As of 2011, QR code technology is widely accepted in Japan and the U.S. In Great Britain, however, the use of QR codes is still new. Many food and drink retailers and...

  • Ready, Set, Go … The Response Team Is Ready for 2012. Haire, Thomas // Response;Dec2011, Vol. 20 Issue 3, p6 

    An introduction is presented in which the editor discusses some of the topics for their editorial calendar in 2012 including topics such as product counterfeiting, impact of social media in marketing and the use of QR codes.

  • QR Codes In The Aisles Could Ease Rush At POS.  // ISO & Agent Weekly;11/29/2012, Vol. 8 Issue 43, p11 

    The article reports that technological innovator Target Corp. is urging consumers to use quick-response (QR) bar codes to order products online.

  • Something in the air. Brocklehurst, Matt // Marketing (00253650);12/5/2007 Supplement, p23 

    The article offers the author's views on why online advertising has become an effective marketing tool for marketers. Internet advertising is said to have great potential for advertisers, especially those that target consumers' behavior on the Internet. Online advertising is growing faster than...

  • Who Benefits from QR Codes? Klie, Leonard // EventDV;Mar2012, Vol. 2012 Issue 3, p11 

    The author discusses aspects of quick response (QR) codes and who benefits from it. The author tackles the finding of the Forrester Research Inc. report that only five percent of American consumers scanned a QR code during a three-month period in mid-2011. Also tackled are the four obstacles to...

  • Shopping Portals.  // Enterprise China;Dec2011, p28 

    The article presents the popular shopping sites in China. www.tmall.com establishes itself as an online gateway for leading local and global brands to reach out to the growing Chinese consumer base. www.yihaodian.com allows shoppers to purchase items directly and have them delivered to their...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics