Making Best Use of QR Codes: Gleaning Lessons from the Latest Data

Tolliver-Walker, Heidi
December 2011
Seybold Report: Analyzing Publishing Technologies;12/12/2011, Vol. 11 Issue 23, p2
The article focuses on how marketers can adopt quick response (QR) codes. It indicates that two factors to consider when adopting QR codes are placing a code on an advertisement, poster, and direct mail and knowing consumer scanning behavior. It cites Q codes including Datamatrix, Microsoft TAG, and UPC. It mentions users identified by the QR Code Use and Interest Survey of smartphone users including 35-54 years old, well-educated, and those with 50,000 U.S. dollars annual household incomes.


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