TITLE

25 Things to Avoid When Using Social Media for Franchise Development

AUTHOR(S)
Powills, Nick
PUB. DATE
December 2011
SOURCE
Franchising World;Dec2011, Vol. 43 Issue 12, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of social media for franchising. It discusses the importance of social media for franchise brands, citing that one should also know what not to do when creating a franchise development plan. The author lists 25 things to avoid in making this plan on concepts such as press releases on social channels, search engine optimization in relation to social media, and personal footprint.
ACCESSION #
69834276

 

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