TITLE

VIRAL MARKETING TECNIQUES WITHIN ONLINE SOCIAL NETWORK

AUTHOR(S)
Kalpaklioglu, Nur Undey; Toros, Nihal
PUB. DATE
October 2011
SOURCE
Journal of Yasar University;Oct2011, Vol. 6 Issue 24, p4112
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In the globalized world, the change in the life styles, social, economical and political conversions, technological developments lead the marketers to use viral marketing effectively in the search of new medium. The way people used to communicate has completely been changed and it became easier for consumers to share their experiences about products, brands and services through internet. By viral marketing techniques marketers can reach their consumers by using their imaginations, creativity and interactivity. Viral marketing techniques are powerful channels for organizations to reach their target groups since they give an opportunity to spread the marketing messages very fast to a lot of people. In this study, viral marketing techniques, supported by different cases, are emphasized and the viral mediums on the web platform such as e-mailing, advergaming, consumer generated media, weblogging, videologging and mobilelogging are highlighted. The main purpose of this study, is to contribute to the "Viral Marketing" concept in online social network, as an alternative marketing technique, both theoretical and practical aspects.
ACCESSION #
69910047

 

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