Rethinking the Paywall

December 2011
EContent;Dec2011, Vol. 34 Issue 10, p14
Trade Publication
The article discusses the use of paywalls as a source of revenue on the websites of newspapers including "The Boston Globe," "The Wall Street Journal," and "The New York Times." The author examines an article from the journal "The Economist" on the U.S. newspaper industry, arguing that since newspapers have lost revenue from advertisements and circulation it is necessary for them to make money from consumers. Other topics include web site traffic,value proposition, and free sources of news.


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