TITLE

Orientação para Aprendizagem, Orientação para Mercado e Desempenho Organizacional: Evidências Empíricas

AUTHOR(S)
Abbade, Eduardo Botti; Zanini, Roselaine Ruviaro; Souza, Adriano Mendonça
PUB. DATE
January 2012
SOURCE
RAC - Revista de Administração Contemporânea;ene2012, Vol. 16 Issue 1, preceding p118
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This study aims to identify how learning orientation (LO) and market orientation (MO) influence the performance of enterprises in the central region of the state of Rio Grande do Sul (RS), Brazil. The method used involved a survey of 123 companies in central RS. The instrument for data collection was developed using the LO scale (Sinkula, Baker, & Noordewier, 1997), the MARKOR scale (Kohli, Jaworski, & Kumar, 1993) and items for evaluation of organizational performance proposed by Narver and Slater (1990) and Baker and Sinkula (1999). The results suggest that MO has a significant positive influence on the organizational performance of the companies surveyed. It was also noted that the MO significantly influences organizational performance when mediated by the LO, just as the LO has a significant influence on organizational performance when mediated by MO.
ACCESSION #
70257893

 

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