Law Firm Marketing: What's the ROI?

Petrini-Poli, Christopher
December 2011
Law Practice: The Business of Practicing Law;Nov/Dec2011, Vol. 37 Issue 6, p26
The article presents information on law firm marketing. According to a study, 42% of law firms were planning to increase the amount of spending on marketing in 2012. It is stated that before embarking any marketing strategy and business development effort, it is critical that lawyer and law firm should define the goals.


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