TITLE

Law Firm Marketing: What's the ROI?

AUTHOR(S)
Petrini-Poli, Christopher
PUB. DATE
December 2011
SOURCE
Law Practice: The Business of Practicing Law;Nov/Dec2011, Vol. 37 Issue 6, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information on law firm marketing. According to a study, 42% of law firms were planning to increase the amount of spending on marketing in 2012. It is stated that before embarking any marketing strategy and business development effort, it is critical that lawyer and law firm should define the goals.
ACCESSION #
70367613

 

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