Social Investors Seek Next Niche Networks

Griffith, Erin
January 2012
Adweek;1/16/2012, Vol. 53 Issue 2, p15
Trade Publication
The article considers Internet industry finance related to investment by venture capital and advertisers in companies which operate social media and online social networks. It is noted that most online social networks serve small communities of interest which are unlikely to attract the large audiences desired by advertisers. The dependence of many of the networks on the Facebook Connect service of Facebook Inc. to attract new members is considered.


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