Tesco chops milk prices to counter discounters

Ford, Richard
August 2011
Grocer;8/27/2011, Vol. 234 Issue 8019, p28
Trade Publication
The article reports on the decision of Tesco to switch its Creamfields discount brand to semi-skimmed milk and wholemilk in response to the resurgence of discounters. Kantar food and drink sales data showed small sales growth of Tesco compared with Aldi and Lidl. Industry experts differ in their opinion on Tesco's rationale for its business model. Tesco will sell Creamfields under its standard own-label brand as part of the move.


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