Debut for Finest in Tesco's beer and cider aisles

Julyan, Anna-Marie
October 2010
Grocer;10/9/2010, Vol. 233 Issue 7976, p24
Trade Publication
The article reports that Tesco will launch a beer and cider range under its Finest brand as part of its goal to boost the premium image if its own-label alcoholic beverages. The line will include a 9.2%abv American Double IPA, a sparkling cider and an own-label alcoholic ginger beer. Product development manager Andy Gale noted that Tesco is more focused on quality.


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