Promotions rocket in battle for 'golden quarter' spend

Zuke, Elinor
November 2010
Grocer;11/6/2010, Vol. 233 Issue 7980, p17
Trade Publication
The article discusses the promotional deals undertaken by supermarket chains including Asda, Morrisons and Sainsbury's. While Tesco had the biggest monthly increase, it was the least promotional while Morrisons had 2,114 deals to stay ahead. It indicates an increase in promotions across all categories year-on-year although alcohol promotions at Tesco declined sharply. Extra free deals are making a significant comeback and accounted for 3.5 deals at Morrisons and 1.5% at Sainsbury's and Tesco.


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