Under the gun

O'Brien, George
June 1998
BusinessWest;Jun98, Vol. 15 Issue 2, p6
States that due to a reduction in total gun sales in the United States, Smith and Wesson (S&W) decided to get involve in several different businesses to make up for the drop in the demand for guns. Example of some of the company's ventures; Factors corroborating the success of the company's ventures; Growth of the company's retail/licensing division; Information on the company's bicycle business; Comments from Ed Shultz, company president and chief executive officer (CEO).


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