BBC Give an hour

October 2011
Campaign;10/28/2011, Issue 43, p3
Trade Publication
The article offers information on the television (TV) advertisement "give an hour" created by Red Bee Media, which will be launched by the British Broadcasting Corp. (BBC) as part of its effort to promote media literacy.


Related Articles

  • Why the BBC must adapt to the ad culture. Wootton, Bob // Marketing (00253650);7/15/1999, p14 

    Focuses on the issue of funding for the British Broadcasting Corp. (BBC). Formation of a panel to look at alternative funding for the television network; Proposal for some advertisements on some parts of the BBC; Problems with the concept of a universal license fee for BBC.

  • PRIVATE VIEW. Barker, Larry // Campaign;8/3/2001, Issue 31, p24 

    Enumerates the television (TV) commercials with unique ideas in Great Britain. Writer of the TV commercials 'Fiat Doblo Cargo'; Importance of time in the TV commercial of BBC News Online; TV spots from BT.

  • There's more than one way to get ads past the BBC's ban. Mills, Dominic // Campaign;11/23/2001, Issue 47, p11 

    Focuses on advertising in the British Broadcasting Corp. Decline in television advertising revenue; Advantages and pitfalls of advertising in the television network programs; Ways to attract advertisers.

  • What role will commercial TV have in the BBC digital vision?. Reid, Alasdair // Campaign;9/27/2002, Issue 38, p14 

    Focuses on the role of commercial television on digital vision of BBC company in Great Britain. Technical aspects of the broadcast system; Performance of a salvage operation; Comments from the commercial channels; Determination of marketing strategy.

  • BBC Radio 6 Music Building 6 Music.  // Campaign;4/8/2011, Issue 14, p6 

    The article reports on the launch of a television (TV) advertisement by the British Broadcasting Corp. for BBC Radio 6, which includes digital banners that promote six specially created mixes by its disc jockey (DJ).

  • BBC Radio 5 live A day in the live.  // Campaign;3/25/2011, Issue 12, p5 

    The article reports on the launch of television advertisements for Radio 5 Live by the British Broadcasting Corp. (BBC) in Great Britain.

  • Top slicing will beef up plurality of provision. Harrison, Andrew // Marketing Week;7/16/2009, Vol. 32 Issue 29, p14 

    The author discusses the implications regarding the government's proposal to British Broadcasting Corp. (BBC) to cut its licensing fees by 3.5 percent in Great Britain. He examines the possible effect of licensing fee reduction in terms of media plurality and the capability of the company to...

  • Why we should defend the BBC from this Sky-led bombardment. Snoddy, Ray // Marketing Week;10/15/2009, Vol. 32 Issue 42, p12 

    The author comments on criticisms thrown against BBC Television. He points out that the broadcaster have become more efficient by cutting over 3,000 jobs and launching initiatives to promote transparency in its operations and governance. He argues that the structural change that impacted...

  • Mills on...the BBC and advertising. Mills, Dominic // Campaign;11/12/99, Issue 45, p27 

    Focuses on British Broadcasting Corp.'s (BBC) television programming strategy and advertising policy. Comment by BBC chairman Christopher Bland about the company's decision to focus on quality programming instead of high ratings; Impact of the company's strategy on advertisers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics