TITLE

Affinity Program for a Slow Economy -- Cash

AUTHOR(S)
Kuykendall, Lavonne
PUB. DATE
August 2002
SOURCE
American Banker;8/5/2002, Vol. 167 Issue 148, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the features of Cash Rebate, a credit card introduced by American Express Co. in the U.S. that pays consumers cash equal to a percentage of their transactions. Maximum rebate offered on purchases; Market research conducted by the company to improve on other companies' cash rebate cards; Plans of the company to focus on cardholder rewards programs.
ACCESSION #
7100968

 

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