Brand integrity drives Ram's gutsy split from Dodge

Carmona, José L.
January 2012
Caribbean Business;1/26/2012, Vol. 40 Issue 3, p57
The article reports on the corporate restructure of automobile maker Chrysler Group LLC in 2012 in Detroit, Michigan. Because of the structure, the Ram truck brand has been separated from the Dodge brand. Ram truck division's president and chief executive officer (CEO) Fred Díaz says that he will expand the commercial vehicle offerings of the brand.


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