Shell sets up global scheme to build lubricants business

Mutel, Glen
July 2002
Precision Marketing;7/26/2002, Vol. 14 Issue 43, p3
Reports on the launch of a unified worldwide customer information platform by Shell Oil Products, in an effort to improve the quality of its customer communications and product offering, in July 2002. Supplier of the software being used in its customer information platform; Benefits from the information platform.


Related Articles

  • INDUSTRY NEWS.  // National Petroleum News;Jun2005, Vol. 97 Issue 6, p36 

    This article presents information on customer services related to the petroleum industry launched in the U.S. Houston-based Shell Oil Products U.S. recently launched a second-quarter promotion designed to reward new Shell Gasoline Card holders for their fuel purchases. Through June 30, 2005...

  • Fixing Fix-a-Flat.  // Automotive Marketing;Apr99, Vol. 28 Issue 4, p14 

    Reports on Houston, Texas-based Pennzoil-Quaker State Co.'s recall of its Fix-a-Flat tire inflator products. Background on the lawsuit filed by a consumer injured in an explosion caused by the product.

  • Floyd takes the wheel of Petrolon's Slick 50.  // Aftermarket Business;03/01/95, Vol. 105 Issue 3, p32 

    Reports on the appointment of Thomas E. Floyd as president and chief operating officer of Slick 50 Products Corporation. Capacities served by Floyd in the past; Comments from David Dillingham, president and chief executive officer of Petrolon Corporation.

  • Slick 50 moves to next level.  // Aftermarket Business;05/01/96, Vol. 106 Issue 5, p30 

    Reports on Slick 50's involvement in automobile drag racing. Background on the company's business operations; Racing as a marketing tool for the company.

  • Shell youth training academies and shell scholars programs...  // Curriculum Administrator;Jun97, Vol. 31 Issue 10, p73 

    Announces the opening of first Youth Training Academy initiated by the Shell Oil Products Company, as part of the `Rebuild LA' campaign in 1993. Focus of the program; Other academy scheduled to open in 1997; Qualification of students joining in the program; Unique feature of the Shell program.

  • Spray wax.  // Professional Carwashing & Detailing;Jul2008, Vol. 32 Issue 7, p86 

    The article evaluates the Express Spray Wax car wax from Black Magic.

  • Building on Trust, Name.  // Motor Age;Mar2001, Vol. 120 Issue 3, p62 

    Focuses on the business management of Pennzoil-Quaker State Co. Emphasis of the company on consumer trust and name recognition; Concerns of the company for growth opportunities internationally; Goal of the company.

  • Shell adds jugs for Rotella coolant.  // Fleet Owner;Oct2010, Vol. 105 Issue 10, p54 

    The article reports on the move of Shell Rotella in adding one gallon containers for its Rotella Ultra ELC which its top-of-the-line extended life coolant.

  • SuperRigs 2008 calendar includes DVD.  // Overdrive;Jan2008, Vol. 48 Issue 1, p15 

    The article evaluates the Shell Rotella SuperRigs 2008 25th anniversary calendar from Shell Rotella.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics