TITLE

Shell sets up global scheme to build lubricants business

AUTHOR(S)
Mutel, Glen
PUB. DATE
July 2002
SOURCE
Precision Marketing;7/26/2002, Vol. 14 Issue 43, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the launch of a unified worldwide customer information platform by Shell Oil Products, in an effort to improve the quality of its customer communications and product offering, in July 2002. Supplier of the software being used in its customer information platform; Benefits from the information platform.
ACCESSION #
7146677

 

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