TITLE

The Web's Latest Wave: Rise Of Social Commerce

PUB. DATE
February 2012
SOURCE
WWD: Women's Wear Daily;2/8/2012, Vol. 203 Issue 26, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the rise of social commerce, or electronic commerce platforms associated with online social networking services such as Facebook. Social commerce is seen by retail industry experts as an important facet of the online shopping industry. Social commerce is largely dependent on product recommendations from buyers.
ACCESSION #
71503224

 

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