The Web's Latest Wave: Rise Of Social Commerce

February 2012
WWD: Women's Wear Daily;2/8/2012, Vol. 203 Issue 26, p1
Trade Publication
The article examines the rise of social commerce, or electronic commerce platforms associated with online social networking services such as Facebook. Social commerce is seen by retail industry experts as an important facet of the online shopping industry. Social commerce is largely dependent on product recommendations from buyers.


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