TITLE

Can You Learn a New Trick?

AUTHOR(S)
Frederick, Chris "Chubby"
PUB. DATE
February 2012
SOURCE
Motor Age;Feb2012, Vol. 131 Issue 2, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the Quick Response (QR) codes, digital marketing and instructional tools introduced by Toyota in 1994 to track parts in vehicle manufacturing. It mentions that the QR technology that can be used to track any information, is usually part of a smartphone application, and is totally free. Also presented are various benefits of QR codes which a car shop owner can make use of such as improvements in equipment, car sales and online reviews.
ACCESSION #
71844457

 

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