Can You Learn a New Trick?

Frederick, Chris "Chubby"
February 2012
Motor Age;Feb2012, Vol. 131 Issue 2, p42
Trade Publication
The article offers information on the Quick Response (QR) codes, digital marketing and instructional tools introduced by Toyota in 1994 to track parts in vehicle manufacturing. It mentions that the QR technology that can be used to track any information, is usually part of a smartphone application, and is totally free. Also presented are various benefits of QR codes which a car shop owner can make use of such as improvements in equipment, car sales and online reviews.


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