Marketing Trends in Plumbing

Hoffman, Greg
February 2012
Reeves Journal: Plumbing, Heating, Cooling;Feb2012, Vol. 92 Issue 2, p52
Trade Publication
The article observes that Internet-related strategies remain the focus of marketing trends in the U.S. plumbing industry. It enumerates trends such as Search Engine Optimization (SEO) as well as Facebook, Google+ and other social networking media. The article also details Quick Response (QR) codes that have been a fixtures in Japan in recent years and have been increasing in the use to market products and services in the U.S.


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