Strategy That Adds Up

Jayne, Vicki
August 2002
NZ Marketing Magazine;Aug2002, Vol. 21 Issue 7, p22
Reports on the marketing strategy of Scholarnet, a Web-based facility set up as a one-stop education resource shop created and marketed by the King's Institute, a non profit education trust in New Zealand. Operation of MathsOnline; Information and services offered by the site; Promotional activities and materials used.


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