TITLE

Strategy That Adds Up

AUTHOR(S)

Jayne, Vicki

PUB. DATE

August 2002

SOURCE

NZ Marketing Magazine;Aug2002, Vol. 21 Issue 7, p22

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Reports on the marketing strategy of Scholarnet, a Web-based facility set up as a one-stop education resource shop created and marketed by the King's Institute, a non profit education trust in New Zealand. Operation of MathsOnline; Information and services offered by the site; Promotional activities and materials used.

ACCESSION #

7232064

 

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