TITLE

What Drives Green Restaurant Patronage Intention?

AUTHOR(S)
Booi-Chen Tan; Peik-Foong Yeap
PUB. DATE
January 2012
SOURCE
International Journal of Business & Management;Jan2012, Vol. 7 Issue 2, p215
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The trends of corporate social responsibility and sustainability drive many firms to adopt green marketing practices through the development of products and services targeted to meet the demand of environmentally conscious consumers. Green movement enables firms to gain competitive advantages, improve ecological performance, reduce operational costs, and enhance corporate image. However, the pressure to adopt environmental management practices in the food service sector is insignificant compared to the manufacturing sector in Malaysia. This disparity is evident despite of the fast growing number of restaurants and widespread habit of eating out, which bring with it an increasingly detrimental environmental impact. Currently, there is limited existing research on the demand for green practices within the food service sector from the consumers' perspectives in Malaysia. This paper reviews the conceptual and empirical literatures and proposes a conceptual framework to examine how attitudes and pro-environmental behaviours influence consumers' intention towards patromsing green restaurants. In addition, the theoretical and practical implications are also put forward.
ACCESSION #
72324358

 

Related Articles

  • The Effect of Service Delivery Performance and Corporate Social Responsibility on Institutional Image and Competitive Advantage and its Implication on Customer Trust (A Survey of Private Hospitals in Solo Raya). Purwanto, Yadi // Issues in Social & Environmental Accounting;Dec2010, Vol. 4 Issue 2, p168 

    This paper investigates private hospitals performance measured by service delivery, corporate social responsibility, institutional image and competitive advantage with the effect towards customer trust. The data was collected from 420 patients from 21 private hospitals in Solo Raya including...

  • A Study of the Constructive Factors Influencing Green Marketing in Tamil Nadu. Suresh, G. // IUP Journal of Marketing Management;Feb2014, Vol. 13 Issue 1, p45 

    Green marketing in both academic and business sense is crucial to developing countries. This phenomenon has to develop its economic and social agenda. In the past two decades, the concept of green marketing has achieved an exponential growth, making imperative impact both on the market and...

  • Corporate social performance as antecedent of consumer's brand perception. Huber, Frank; Meyer, Frederik; Vogel, Johannes; Vollmann, Stefan // Journal of Brand Management;Dec2011, Vol. 19 Issue 3, p228 

    The purpose of this article is to develop a model that closely examines the consequences of social and environmental corporate action. This is suggested by an increasing need for accomplishing an integrative view on business activities and social aims - the so-called corporate social...

  • Hype vs. Hope Is Corporate Do-Goodery for Real? McKibben, Bill // Mother Jones;Nov/Dec2006, Vol. 31 Issue 6, p52 

    The article questions whether the recent spate of corporations and executives announcing green and socially responsible initiatives are for real of are just good public relations. The article argues that many of the green initiatives do little to address the underlying problems of production,...

  • The Reversed and Responsible MAI. McCormick, Rachel; Thompson, Dixon // Journal of Corporate Citizenship;Summer2004, Issue 14, p27 

    In this paper, we propose a process called 'The Reversed and Responsible Multilateral Agreement on Investment' (RRMAI), which requires corporations to prove their commitment to act in a responsible manner based on principles and requirements, building on the work of existing voluntary...

  • CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES. TURBAN, DANIEL B.; GREENING, DANIEL W. // Academy of Management Journal;Jun97, Vol. 40 Issue 3, p658 

    Drawing on propositions from social identity theory and signaling theory, we hypothesized that firms' corporate social performance (CSP) is related positively to their reputations and to their attractiveness as employers. Results indicate that independent ratings of CSP are related to firms'...

  • IDENTIFYING ROMANIAN CLIENT'S PERCEPTIONS REGARDING CREDIT INSTITUTIONS IMAGE ATTRIBUTES. Sorin, Visinescu; Dan, Micuda // International Conference on Economics & Administration Proceedin;Nov2011, p425 

    For banking institutions image plays a vital role as an important vector to inspire trust for current and prospective customers. In the current economic and financial environment corporate image plays a vital role that can offer banks a key competitive advantage in their struggle for market...

  • Green fingers. Adams, Carol // Financial Management;Apr2001, p42 

    Discusses the pressure on Great Britain companies to become socially, ethically and environmentally accountable. Benefits of accountability; Questions addressed in a research conducted among British and German companies in sectors that have high ethical, social and environmental impacts;...

  • Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital. Mohtsham Saeed, Muhammad; Arshad, Faria // Journal of Database Marketing & Customer Strategy Management;Dec2012, Vol. 19 Issue 4, p219 

    Corporate social responsibility (CSR) has been an important issue in business management since decades. The study proposes a research model from a strategic management perspective. On the foundation of social identity theory and resource-based perspective in developing this argument, the article...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics