Spruell, Sakina
April 2012
Essence (Time Inc.);Apr2012, Vol. 42 Issue 12, p142
The article shares tips for virtual branding and growing online image. It suggests adding a Facebook fan page and a Google profile, and to research the key words people use when searching for a topic, service or product. It also notes the advantage of using social networks like LinkedIn, Google+ and Twitter to increase online exposure. Other suggested strategies are to add value to conversation and to watch out for unpleasant talk.


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