Marketers: A Demo Awaits You

Heussner, Ki Mae
March 2012
Adweek;3/12/2012, Vol. 53 Issue 10, p10
Trade Publication
The article discusses the growing number of Hispanic individuals who are using mobile and social media and the marketing possibilities this presents companies. According to the article, most advertisers are not keeping pace with the amount of Hispanic users when it comes to social media websites and mobile entertainment. The article covers how appealing to this demographic through specialized advertising may be an important step for marketers.


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