Marketers: A Demo Awaits You

Heussner, Ki Mae
March 2012
Adweek;3/12/2012, Vol. 53 Issue 10, p10
Trade Publication
The article discusses the growing number of Hispanic individuals who are using mobile and social media and the marketing possibilities this presents companies. According to the article, most advertisers are not keeping pace with the amount of Hispanic users when it comes to social media websites and mobile entertainment. The article covers how appealing to this demographic through specialized advertising may be an important step for marketers.


Related Articles

  • Hispanics Check In. Brock, Glenny // Adweek;10/17/2011, Vol. 52 Issue 36, pH1 

    The article, part of a special advertising section, considers the use of social media by Hispanic Americans. Research indicating that Hispanic Americans have a higher rate of participation on the microblog service Twitter, the online social network Facebook and are more likely to own smartphones...

  • STATISTICAL ANALYSIS OF USER CHECK-IN BEHAVIOR AND ITS APPLICATION IN O2O MARKETING. Min Ren; Guangchun Zhou; Guona Gu; Haiping Wang // Pakistan Journal of Statistics;2013, Vol. 29 Issue 6, p973 

    Mobile network user group of location-based service is of great value for O2O marketing. As a result check-in, as one of the most important parts of Location-Based Social Networks, has been attached with great attention. Through reflecting users' real offline life mode, it can explore the law...

  • THE WEB: Multichannel shoppers. Frederick, Jim // Drug Store News;2/28/2011, Vol. 33 Issue 3, p30 

    The article reports on the attempt of U.S.-based Walgreen Co. officials to upgrade the company's communications capabilities and to reach consumers through every channel via social media and smartphones. It is said that the emergence of mobile technologies and social networking brings revenue...

  • Social engagement. Hargrave, Sean // New Media Age;3/11/2010, p24 

    The article explores how brands can reach audiences on social networks through mobile traffic. It is estimated that social network Facebook receives 100 million visits a month through mobiles. ComScore senior mobile analyst Alistair Hill states, however, that social networks are not taking...

  • HAPPY HOUR(S).  // Marketing Research;Summer2012, Vol. 24 Issue 2, p3 

    The article reports on a study which indicates the most effective time for launching campaigns in Facebook, Twitter, and YouTube, suggesting to deploy a campaign at a time when the target demographic is ready to engage.

  • Facebook launches Client Council to gain input on advertising. Richardson, Anna // New Media Age;6/30/2011, p08 

    The article reports on the Client Council launched by social networking site Facebook with in an effort to gain input on advertising and marketing from clients and advertising agencies.

  • SOCIAL INTERACTION. Zegler, Jennifer // Beverage Industry;Apr2011, Vol. 102 Issue 4, p82 

    The article focuses on the significance of social networking sites such as Twitter and Facebook to brand marketing.

  • Multicultural Viewer-Users Embrace New Technologies. Winslow, George // Multichannel News;10/19/2015, Vol. 36 Issue 37, p32 

    The article reports on the results of surveys from the market research firms Horowitz Research and Nielsen which show the dominance of Hispanic Americans in the adoption of consumer technologies and distribution platforms mostly in the mobile and over-the-top (OTT) category.

  • Retailers up the ante. Zipkin, Amy // Advertising Age;9/18/2000, Vol. 71 Issue 39, special section pS18 

    Focuses on trends in Spanish-language retail advertising in the United States as of 2000. Statistics for consumer satisfaction among Hispanic populations; Spending patterns of retail chains such as Kmart, Sears, and others for Hispanic-targeted advertising; Use of marketing tactics such as...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics