TITLE

Marketers: A Demo Awaits You

AUTHOR(S)
Heussner, Ki Mae
PUB. DATE
March 2012
SOURCE
Adweek;3/12/2012, Vol. 53 Issue 10, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the growing number of Hispanic individuals who are using mobile and social media and the marketing possibilities this presents companies. According to the article, most advertisers are not keeping pace with the amount of Hispanic users when it comes to social media websites and mobile entertainment. The article covers how appealing to this demographic through specialized advertising may be an important step for marketers.
ACCESSION #
73327965

 

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