Getting Social in a Small Academic Library

Ramsey, Elizabeth
September 2011
PNLA Quarterly;Fall2011, Vol. 76 Issue 1, p12
The article presents information on how to best utilize social networking websites to promote and market a library. The author notes that social media websites such as YouTube, Facebook, and Twitter are the most popular ways for libraries to engage in social networking marketing. Strategies provided in the article include the involvement of all organization members in the marketing strategy, providing reviews and interviews online, and using brief yet effective posts.


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