TITLE

Getting Social in a Small Academic Library

AUTHOR(S)
Ramsey, Elizabeth
PUB. DATE
September 2011
SOURCE
PNLA Quarterly;Fall2011, Vol. 76 Issue 1, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information on how to best utilize social networking websites to promote and market a library. The author notes that social media websites such as YouTube, Facebook, and Twitter are the most popular ways for libraries to engage in social networking marketing. Strategies provided in the article include the involvement of all organization members in the marketing strategy, providing reviews and interviews online, and using brief yet effective posts.
ACCESSION #
73502667

 

Related Articles

  • Marketing in the Library and Beyond. Marquez, Joe J. // PNLA Quarterly;Fall2011, Vol. 76 Issue 1, p52 

    The article discusses ways in which libraries can market their programs and services. According to the author, marketing is helpful in maintaining awareness of the library to the community, public officials, and librarians themselves. Several marketing tools are covered as well as how to apply...

  • SOCIAL SAVVY: HOW TO USE A PLATFORM. Schnuer, Jenna // Advertising Age;9/17/2012, Vol. 83 Issue 33, p4C 

    The article presents information on several brands that have developed successful social media network marketing strategies. The marketing campaign for Sharpie pens focuses on a strong Facebook cover photo. The Dunkin' Donuts fast food chain targets quality followers on Twitter. YouTube videos...

  • More Social Media Hogwash? Schultz, Don E // Marketing Management;Fall2012, Vol. 21 Issue 3, p10 

    The article offers the author's insights on the role of social media in branding. The author mentions that the arguments regarding the use of social media forms such as Facebook, Twitter, and YouTube must focus on the access of customers and prospects to product and information, building a...

  • AN ANALYSIS OF HOW COMPANIES IN DIVERSE INDUSTRIES USE SOCIAL MEDIA IN E-COMMERCE. Moscato, Donald R.; Moscato, Eric D. // International Journal of the Academic Business World;Fall2011, Vol. 5 Issue 2, p35 

    This study examines the web sites of 96 e-commerce companies and explores their use of social media tools as part of their marketing strategies. With the explosive growth of Twitter, Facebook and YouTube, companies are rethinking their policies regarding how social networking can fit into their...

  • SOCIAL MEDIA: GET SOPHISTICATED OR DIE. Benady, David // PRWeek (London);Oct2014, p14 

    The article looks at the growing trend among companies and brands towards using social media (SM) as part of their public relations and marketing strategies. Topics covered include the role to be played by SM sites YouTube, Twitter and Facebook in automobile maker Ford's launch of Mustang in...

  • 10 Must-See Digital Marketing Stats From the Past Week. Sloane, Garett // Adweek;3/6/2015, p1 

    The article offers online digital marketing news briefs as of March 2015. There were 220,000 tweets registered on microblogging site Twitter related to the llamas running through the street. An announcement made by social media Facebook revealed that it has reached two million advertisers. A...

  • Who's The Real Competition? Bursey Sr., Charles // Fuel Oil News;Jun2011, Vol. 76 Issue 6, p44 

    The article informs that the Internet is the real competitor of modern businesses as potential customers can search for the equipment and services they need, research on the features and specifications of the equipment, and even connect to the company where the equipment being searched is...

  • The Follower's Future. Paunescu, Delia // Vision Monday;1/23/2012, Vol. 26 Issue 1, p35 

    The article discusses the impact of the innovations in social media on business in 2012. For Rafe Needlemann, technology columnist at CNET.com, Facebook is the option for business interaction while Twitter is an attractive and needed secondary platform for marketers. Matthew Knell, social media...

  • Ignore Five Web Marketing Metrics.  // Home Business Magazine: The Home-Based Entrepreneur's Magazine;Nov/Dec2015, Vol. 22 Issue 6, p45 

    In this article, the author focuses on why should one ignore five web marketing metrics in their marketing program. It mentions that followers of web resource Twitter, likes on web resource Facebook and email open rates are not valuable in marketing due to impact of online influencers on...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics